EI Brand Management Group is a family run business that was founded by two brothers in the 1990’s with a singular purpose: efficiently import and distribute high-quality products to Canadian retailers. Although we have grown to include exclusive pet brands on our roster, our mandate remains the same today. EI Brands is now one of the leading distributors of products for babies and fur-babies alike in Canada.

In our more than thirty years in business, we have earned our reputation as one of Canada’s top distributors. Our well-developed and extensive network of retailers grows yearly and our commitment to distributing only safe products has never waivered. Our brands are part of our family: we distribute well-managed brands whose focus on quality is matched by a commitment to environmental sustainability.

We champion innovation and the development of new products. Our brands trust that we will guide them every step of the way from the birth of a new product through the web of Canadian health standards and regulations and finally to the right retailers who will best showcase the product. Our team then works closely with both the brand and retailers to create unique programs that ensure a strong retail presence, appealing to consumers. Ultimately, we are masters at putting the right product in the right place at the right time.

EI Brands now proudly oversees and distributes the number one or number two brand in every juvenile category with our products found in most Canadian homes from coast to coast. Our portfolio of juvenile and pet brands now includes Nuna, Baby Brezza, Joovy, Chicco, Finn & Winston, Bristly, Aqua Paw among many others.

Here at EI Brands, we distribute products that meet the needs of Canadian families not only today, but tomorrow.